Home automation and smart home technology is still in the early stages of adoption by consumers, but by helping them understand the advantages that these solutions bring, firms can boost sales of their products and services.
This is the finding of a new Frost & Sullivan report into the state of the home automation market in the US, although the research is also applicable to the UK market.
According to Imran Khan, digital transformation senior industry analyst at the firm, improved availability of these products, as well as greater clarity over how they are used, will help encourage more people to make use of them.
“Vendors need to ensure consumers understand the value proposition of installing such products in a way that resonates with early adopters as well as the mass market,” he asserted.
Mr Khan added that one of the keys to this is to talk to existing users of home automation solutions to find out what they are and aren’t satisfied with when it comes to particular products or services.
Customer confusion due to the wide variety of similar devices and products on the market is one of the challenges identified by the report in terms of encouraging wider adoption of the technology.
Other things holding people back from adopting this technology include a perception that it’s difficult to install, as well as post-installation concerns. Using experienced technicians to install home automation in Buckinghamshire will help alleviate some of those concerns though.
If you’re keen to create your own smart home but aren’t sure where to start, take a look at some of our top tips. They include planning about which smart products you want to feature in your property, as well as setting a budget for your purchases.